The entrepreneur's growth hub.
KGHQ is a virtual business center built for founders — combining AI-powered tools with human-executed services to help you launch, grow, and keep going.
Our Story
Built by an entrepreneur, for entrepreneurs.
KGHQ was founded by A.J. MacQuarrie after living the full arc of entrepreneurship — turning a $20K investment into a multi-million-dollar business, and then weathering the setbacks that come with bold bets.
That experience is the backbone of everything we do. We know what it takes to start, grow, and keep going — and we've packaged those lessons into services, tools, and programs that meet founders wherever they are.
Our Mission
Make entrepreneurship accessible, achievable, and a little less lonely.
The world is changing fast — AI and automation are rewriting how work gets done. We help entrepreneurs bridge that gap, turning ideas into action with simpler, smarter, more affordable ways to grow.
80+
Cities Served
3.5y
To Scale
2020
Founded
A.J. MacQuarrie, MBA · Founder & Growth Strategist
A Note From Our Founder
Meet A.J. MacQuarrie
A.J. has been through it all — from turning a $20K investment into a multi-million-dollar business as founder & CEO of KarmaBox Vending (featured on CBC's Dragons' Den and scaled to 80+ U.S. cities in 3.5 years), to the harder lessons that come from sitting in bankruptcy court next to the people who believed in him.
He launched Keep Going HQ in 2020 to help other founders skip the avoidable pain and compound the good momentum — through affordable marketing, business support, sales development, programs, and free resources.
"That business isn't going to build itself. Why wait? Keep going."
- »» Former founder & CEO, KarmaBox Vending
- »» Featured on CBC's Dragons' Den
- »» Author of Craft Your Comeback
- »» Host of the 40 Under 40 Podcast
- »» MBA, Boston University
- »» Boston-based · Dog dad to Benson & Blue
What We Stand For
Our Core Values
Six principles that shape every project, program, and conversation at KGHQ.
We Think Big
We back bold ideas and take calculated risks — that's where breakthroughs live.
We Try New Things
Experimentation is the engine. We're always looking for a better way.
We Work Together
Transparent, collaborative, and built on mutual respect with clients and partners.
We Keep Our Word
We say what we'll do, then we do it. Integrity isn't a value — it's the floor.
We Have Fun
Work should be fulfilling. A positive, supportive culture is non-negotiable.
We Keep Going
Resilience is the entrepreneurial superpower. We model it, and we coach it.
In a Nutshell
KGHQ in a nutshell
We're your partner in the entrepreneurial journey — building an ecosystem where founders can access the right tools, guidance, and community to fuel their success.
- »»Founded by A.J. MacQuarrie in 2020 to support entrepreneurs at the critical stages of launching and growing.
- »»Our services deliver impactful growth strategies — clear, concise, compelling messaging that helps founders stand out.
- »»Our programs and resources are tailored to the unique challenges of being a founder, drawn from real, lived experience.
- »»We believe technology has made it easier than ever to start a business — and we're here to make sure you can.
- »»A comprehensive virtual business center: expert-driven services paired with AI-powered tools to streamline growth.
FAQ
Frequently Asked Questions
Let's keep going — together.
Tell us where you are and where you're headed. We'll help you map the next move.